Audience Research - Action

This audience research is what we used to help make our decision on what genre to make our opening 2 minutes. We can see from the Age, Gender and Children categories on what sort of audience are more likely to watch an action film

In the Age category, the ages more likely to watch an action film would be from the ages of 18-44 with an overall percentage of 69%, this could be because most action films are around 15 years+ making it more appealing for the youthful/young adult population and also the middle ages population.

The Gender category shows that the Male Gender is more likely to watch an action film than the female audience. With the male audience having 61% of the total percentage, this means that action films are more likely to appeal to the male audience, this could be because of the fight scenes, car chases, shootings, blood etc. this could be what appeals to the male audience stereo-typically, but this wouldn't appeal to most of the female audience.

The children Category shows us the percentage of adults that have/do not have children and how action films would appeal to them. The highest being people with no children with 54% this could be that they would be able to watch the films they like, without any hasell of a young child, who would not be suitable to the young child.

 Overall, this is what helped us make the decision of making our opening 2 minutes an action film, as this audience research show us what type of audience that our film would appeal and also what target audience we should be going for.